What this is
Hair isn’t just hair. It’s science, psychology, culture, identity, advocacy — and community. Love is in the Hair looks at hair from every angle: what it is, what it means, and why it matters.
An educational & advocacy platform
Hair is more than hair.
Exploring the science, culture, psychology, and beauty of hair — and connecting you to the hair community around you.
Founded by Saerin Hwang · A passion project exploring hair from every angle.
What this is
Hair isn’t just hair. It’s science, psychology, culture, identity, advocacy — and community. Love is in the Hair looks at hair from every angle: what it is, what it means, and why it matters.
Learn
Every strand is a feat of engineering — follicles, keratin, genetics, and growth cycles working together. Understanding the science of your hair is the first step to understanding everything else about it.
Explore Hair SciencePsychology & culture
Hair carries confidence and insecurity, family tradition and self-expression, first impressions and lifelong meaning. The way we wear it — and the way the world responds — shapes who we are.
Explore Psychology & CultureAdvocacy
From workplace discrimination to the CROWN Act, hair sits at the center of real questions about fairness, representation, and justice. Learning the issues is how change starts.
Explore AdvocacyCommunity
Salons and stylists, researchers and advocates, and everyone who has ever had a complicated relationship with their hair. A moderated community for questions, experiences, and conversation is coming soon.
Get notified when it opensBe educated
Hair 101
Anatomy, growth, types, texture, porosity, scalp health, and care — start here.
Start learning →
Hair & Science
Biology, genetics, chemistry, dermatology, and what research actually says.
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Hair & Psychology
Self-esteem, identity, confidence, social perception, and beauty standards.
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Hair & Culture
History, traditions, identity, and the cultural significance of hair worldwide.
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Hair & Advocacy
Discrimination, legislation, representation, and the fight for fair treatment.
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Hair & Society
Media, beauty standards, gender, race, and class — how society sees hair.
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Featured education
Hair Biology
The shape of a strand is decided before it ever leaves the scalp. Follicles, keratin, and genetics — explained in plain language.
Hair 101
Keratin, cuticle, cortex — a guided tour of a single strand.
Hair & Advocacy
The legislation changing how hair discrimination is treated — and where it stands.
Impact
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