An educational & advocacy platform

Love is in the Hair

Hair is more than hair.

Exploring the science, culture, psychology, and beauty of hair — and connecting you to the hair community around you.

Founded by Saerin Hwang · A passion project exploring hair from every angle.

What this is

Hair isn’t just hair. It’s science, psychology, culture, identity, advocacy — and community. Love is in the Hair looks at hair from every angle: what it is, what it means, and why it matters.

Learn

Hair is biology.

Every strand is a feat of engineering — follicles, keratin, genetics, and growth cycles working together. Understanding the science of your hair is the first step to understanding everything else about it.

Explore Hair Science

Psychology & culture

Hair is identity.

Hair carries confidence and insecurity, family tradition and self-expression, first impressions and lifelong meaning. The way we wear it — and the way the world responds — shapes who we are.

Explore Psychology & Culture

Advocacy

Hair can create change.

From workplace discrimination to the CROWN Act, hair sits at the center of real questions about fairness, representation, and justice. Learning the issues is how change starts.

Explore Advocacy

Community

And hair brings people together.

Salons and stylists, researchers and advocates, and everyone who has ever had a complicated relationship with their hair. A moderated community for questions, experiences, and conversation is coming soon.

Get notified when it opens

Featured education

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Evidence-based Beginner

Hair Biology

Why does hair curl?

The shape of a strand is decided before it ever leaves the scalp. Follicles, keratin, and genetics — explained in plain language.

By Saerin Hwang · 8 min read

Evidence-based Beginner

Hair 101

What is hair actually made of?

Keratin, cuticle, cortex — a guided tour of a single strand.

Coming soon

Evidence-based Beginner

Hair & Advocacy

What is the CROWN Act?

The legislation changing how hair discrimination is treated — and where it stands.

Coming soon

Impact

Small project. Real change.

127

donations facilitated

42

participating salons

8

partner organizations